Zenoti

The med spa industry is booming, and it shows no signs of slowing down. In 2023, the number of med spas in North America grew by 18%, more than double the growth rate of the beauty and wellness industry as a whole (8%).   As more people seek treatments that combine med ical care with spa-like experiences, the market is pri med for expansion. In fact, in the U.S. alone, the med spa sector is projected to reach $27.6 billion by 2025. With the increasing demand for non-invasive treatments and a growing focus on wellness, the industry is experiencing rapid growth. But how can you, as a med spa owner, ensure your business thrives in this competitive landscape?   Why understanding profit margins is crucial for med spa owners   Profit margins are a vital metric for any business, including med spas. Knowing your profit margins allows you to see how much money you’re truly making after covering all costs. For med spa owners, this understanding is key to making infor med...

  Get ahead of the competition and make the most of fitness technology. Read on for five essential trends fitness businesses should embrace.        1. Create a Modern, Digital Experience        Today’s consumers expect seamless digital access to their favorite businesses, and the fitness industry is no different. Whether booking a class or managing memberships, your fitness studio must provide a modern, user-friendly digital experience. Using advanced fitness software is essential to ensure that your members can easily book services from their mobile devices or desktops.    According to recent data, 60% of American consumers typically book appointments online. Implementing flexible and intuitive fitness center membership software can prevent customers from getting frustrated with complicated booking processes. Additionally, listing your studio on platforms like Gympass or ClassPass can expand your reach, making your business more ...